Experience

Café Du Port & Cakes Du Port

As the Social Media & Sales Manager at Café du Port, I’ve led the brand’s digital growth, rebranding efforts, and local outreach to increase visibility, engagement, and sales.

Key Responsibilities & Achievements:

Social Media Management:
Manage content strategy and daily posting on Instagram and Facebook, ensuring a consistent, engaging brand voice and visual identity.
Rebranding & Design:
Led the café’s brand refresh, including logo design and a cohesive new look for Instagram and all digital platforms.
Google Business & SEO:
Cleaned and optimized the Google Business profile, improving search visibility and local SEO performance.
TripAdvisor Setup:
Launched and optimized the TripAdvisor account to boost tourist engagement and increase customer reviews.
Facebook Page Creation:
Designed and launched the café’s official Facebook page, expanding community reach and increasing local awareness.
Custom Cakes Launch:
Developed the branding and managed the launch of a new Instagram presence for custom cakes, driving targeted engagement and sales.
Sales Growth & Promotions:
Support in-store promotions and seasonal campaigns, aligning them with digital efforts for greater reach and ROI.
Collaborations & Partnerships:
Built relationships with local hotels and influencers for strategic collaborations, further amplifying the café’s visibility and customer base

Results:

Increased social engagement and follower growth
Boosted foot traffic through local SEO improvements
Established a strong, consistent brand across all digital channels
Launched successful partnerships that expanded customer reach

Echo Marketing Society

As a Content Creator and Marketing Strategist for Echo Marketing, I worked directly with the Gerald Schwartz School of Business as a client. I was responsible for developing a targeted marketing plan aimed at increasing engagement and visibility among prospective and current students. This included leading the social media strategy, capturing original photo and video content, and managing the Schwartz School’s Instagram account. I worked collaboratively to ensure content aligned with brand messaging, academic values, and student interests, while also using performance insights to guide future content decisions. This experience strengthened my ability to create cohesive digital campaigns, plan content with purpose, and manage multiple priorities with creativity and consistency.

Increased followers by 79%
Engagement increased by 62%
Link tap increased by 328.6%
Profile visits increased by 52%

JDCC Society

As the Vice President of Marketing for JDCC, I was responsible for overseeing the team’s communications, branding, and promotional strategy throughout the academic year. I created content to build excitement, foster team spirit, and highlight the values of the organization. In addition to this leadership role, I represented our university at the JDCC Central competition in Ottawa as part of the Marketing case team. Alongside two teammates, I was challenged to develop a complete marketing strategy for a real-world company within just three hours. We presented our recommendations to a panel of industry judges, competing against top business schools from across the country. This experience sharpened my ability to think quickly, collaborate under pressure, and deliver creative, strategy-backed solutions in a high-stakes environment.